Severo Lara


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BOARD DIRECTOR, PRESIDENT

Severo was born and raised in the Ojai Valley, the middle of five siblings. His parents were born in Mexico and he always remembers his father taking him and his brothers to work and teaching them discipline, hard work, and responsibility. He grew up deeply involved in church activities, and as a teenager he was one of the youth founders for the Ojai Valley Youth Foundation.

Severo received a BA for Crime, Law and Justice at Pennsylvania State University as well as a double minor in Spanish and Conflict Dispute Management, while also being involved in the Second Mile program which focused on helping at risk youth.

Coming back to Ojai after graduating, he took over the family landscape business. Since that time, he has worked on making the business stronger and more efficient working with a wide variety of clients and employees.

From 2012 to 2016 Severo was a, Ojai City Council member and sat as the Mayor of Ojai from 2014 to 2015. During that time, he also sat on local, county and regional boards and agencies.

Currently, Severo sits on the HELP of Ojai Board, Ojai Valley Hospital Foundation Board, Ojai Valley Green Coalition Board, and the Ojai Valley Democratic Board, as well as being the proud father of two daughters, Elise 7 and Chloe 10.